Craft Your Future: Building your Online Presence

Julie Zhu '16 will lead this Craft Your Future session with a focus on helping students manage their public and professional identity. Julie will discuss ways to enhance your personal brand via social media (apply marketing best practices to build a personal brand), methods to optimize your LinkedIn profile, general social media do’s and don'ts, and other helpful content.

Bring your laptop, phone, tablet, or ipad to access the different platforms and resources we will be reviewing during this session!

Julie Zhu is an NYC-based marketing strategist. She helps entrepreneurs and creatives simplify their marketing, become well-known experts, and attract their dream clients without spending a fortune. She's been featured in Forbes, Addicted 2 Success, Authority Magazine, NAWBO, among others. She has an M.A. in Communication from Columbia University and a B.A. in History from Whitman College.